The range, Suzuki’s largest ever, was conceived by a pan-European team, and features subtle Suzuki branding with the use of the Katakana motif throughout, used to to highlight the heritage of the Suzuki Motor Company.
Suzuki GB Merchandiser, Emma Gibbon, said at the launch, “The launch of the 2012 collection is the culmination of months of hard work across Europe.
“We’ve taken our conventional approach to motorcycle merchandise and effectively ripped up the rule book and started again. With this collection we truly believe that there’s an item for everyone and you really don’t need to be a motorcycle enthusiast either.
“Thanks to the team of designers involved in this collection, Suzuki clothing and merchandise can now stand proudly next to well-known high street names.”
Featuring over 85 new items in eight bespoke ranges, the 2012 collection offers something for everyone, from fashionable hoodies, jackets and T-shirts for men, women and children, to technical riding gear, business shirts, a special Barry Sheene range, workshop wear and a great range of merchandise too.
It can all be purchased here, and the promotional video viewed below.